The Rolex Day-Date is a watch like no other. A true watchmaking icon since 1956, Rolex’s most prestigious model is universally know as the “presidents’ watch”, chosen by the world’s great names for its performance and exceptional presence.
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At its launch in 1956, the Day-Date was a major innovation: it was the first calendar wristwatch to indicate, in addition to the date, the day of the week spelt out in full in an arc-shaped window at 12 o’clock – a technical feat at the time. The indication of the day of the week is available in a choice of 26 languages. Watches in the Day-Date range are made only in precious metals – 18 ct yellow, white or Everose gold or 950 platinum.
Worn by many of the world’s political figures, directors and visionaries, the Day-Date is instantly recognizable, in particular thanks to its emblematic President bracelet, whose evocative name, together with the eminent figures who have worn it, ensured the Day-Date became known as the “presidents’ watch”.
Like all models in the prestigious Day-Date range, the Oyster Perpetual Day-Date 40 is made only of precious metals. In addition to the date, it indicates the day of the week spelt out in full in a window on the dial.